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Lisa Swords

Owner, Town and Country Bridal Salon & Ladies Apparel

Photographed by Cheryl Gerber

How did you get into the business?
My family has always been in the retail ladies’ clothing business, and we acquired Town and Country 25 years ago.

What advice do you give to brides?
I ask them what style they feel most comfortable in: A full ball skirt, fit and flair, strapless or more coverage?

What are the trends in bridal wear?
Strapless gowns continue to be popular, but more brides are asking for some type of strap, be it a one-shoulder gown, cap sleeves or even a bolero jacket. Beaded belts are also very popular; they can change the whole look of a gown.

Are you seeing brides buy more than one dress?
Many girls change from their bridal gown into a short dress for the reception so that they can be more relaxed and comfortable.

Is there anything unique about brides from New Orleans?
Yes, they want to feel feminine and they love lace, whether it’s a gown or a lace veil over a beautiful sateen gown.

How does the mother of the bride choose her dress?
The mother of the bride usually selects her dress and color first and then the groom’s mother chooses one that works well with it. The mother of the bride often selects a color to complement the bridesmaids.

Who chooses the bridesmaids’ dresses?
Many brides are selecting a color and fabric and letting their bridesmaids choose different style dresses.
Do you enjoy what you do?

Absolutely! It’s very special to be part of such an unforgettable moment.


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