Apr 29, 201305:35 AM
The Editor's Room

Weekly Commentary with New Orleans Magazine’s Errol Laborde

Newhouses Launch Baton Rouge Print Weekly

Although New Orleans is being denied having a locally-published daily newspaper, maybe the Newhouse folks don’t think print is so bad – at least for other people. Recently they decided to keep Cleveland's Plain Dealer as a daily and last week, under the label of NOLA Media Group, they launched a weekly print publication in Baton Rouge called BR.

 

On NOLA.com, an announcement of the publication by James O’Byrne, who in the Newhouses' new world of job descriptions is now called the "Director of State Content," says this:

 

"BR" is a new weekly publication distributed at 150 major grocery, drug and convenience stores and hot spots throughout Baton Rouge beginning each Wednesday. Compact in size and distributed free, "BR" provides an overview of the most important entertainment, sports and news events of the past seven days in Baton Rouge, and a look at the week ahead.

 

O’Byrne goes on to extol that the publication will have many links to their web world – sort of a companion piece to the Internet. (So print is being used to reinforce digital. Might it be reasoned that a seven-times-a-week newspaper would be more effective at propping up digital than one that only comes out three times a week?) 

 

A rather ironic note comes when O’Byrne invites folks to visit the publication’s new downtown Baton Rouge office in the Capital One building.

 

We're on the ground floor, on the corner facing the Capitol. We call the office a hub, instead of a bureau, for one important reason: It is where we center all of our efforts on Baton Rouge, and seek to serve a Baton Rouge audience, with a staff that lives here and is dedicated to that mission.

 

By contrast, in New Orleans the staff for The Times-Picayune/NOLA.com has been moved to the top of Canal Place, hardly the sort of location to drop by. (Perhaps BR was inspired by The Advocate’s New Orleans office which is a first floor business district location at 329 Baronne St.)

 

There are some who might assume that BR is payback for Baton Rouge’s Advocate having expanded into New Orleans. (A competitive move which reportedly is about to get much more serious as the sale to New Orleans businessman John Georges nears.) O’Byrne’s announcement does not address that specifically but goes into great detail on how The Times-Picayune has always had a presence in Baton Rouge, including mentioning the 1935 T-P front page on display at the state capitol reporting on the assassination of Huey Long. In another era, The T-P was the dominant paper throughout south and central Louisiana. That began to change by the 1960s as the Newhouses scaled back distribution. The Newhouse interest in Baton Rouge is mostly newfound.

 

Whatever the motivations might be, the Newhouses would be wise to know that the emotional situation is not the same in Baton Rouge as it is in New Orleans where people are bitter about The T-P’s downsizing as being an insult to the city. Locals in Baton Rouge have no such beef against the Manship family, which has continued to publish a respectable daily newspaper, even as it prepares to sell the business, albeit to a Louisiana-based owner.

 

There’s more to come to this saga. As we know, news happens everyday.

 

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The Editor's Room

Weekly Commentary with New Orleans Magazine’s Errol Laborde

about

Errol LabordeErrol Laborde holds a Ph.D. in political science from the University of New Orleans and is the editor-in-chief of Renaissance Publishing. In that capacity he serves as editor/associate publisher of New Orleans Magazine and editor/publisher of Louisiana Life magazine.

Errol is also a producer and a regular panelist on Informed Sources, a weekly news discussion program broadcast on public television station WYES-TV, Channel 12. Errol is a three-time winner of the Alex Waller Award, the highest award given in print journalism by the Press Club of New Orleans. He also received the National and City Regional Magazine Association Award for Best Column for his New Orleans Magazine column, beating out 76 city magazines across the country. In 2013, Errol received the award for the "Best News Affiliated Blog," awarded by the Press Club of New Orleans.

Errol’s most recent books are Krewe: The Early Carnival from Comus to Zulu and Marched the Day God: A History of the Rex Organization. In his free time he enjoys playing tennis and traveling with his wife, Peggy, to anywhere they can get away to, but some of his favorite spots are the Caribbean and historic locations around Louisiana. You can reach Errol at (504) 830-7235 or errol@myneworleans.com.

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